Product video
Plan the product story before making the video
A useful brief connects the product, the scene and the action you want viewers to take.
Odesanmi Emmanuel
Give each video one job
Decide whether the video will introduce a product, explain how it is used or highlight a particular detail. Trying to do everything in a short clip can make it harder to follow. Choose a simple sequence with a clear opening, a useful demonstration and a relevant next step.
Build from accurate source material
Collect clear product photographs, branding and approved information before production. Keep shape, labels, colours and included accessories consistent. For AI UGC creative, review every shot for inaccurate details and unnatural movement. Do not use a synthetic presenter to invent a personal experience or customer endorsement.
Review it in its intended setting
Check the video at phone size with and without sound. Keep important text away from interface overlays and give viewers time to read captions. Confirm usage rights for source images, audio and brand assets. Test different creative approaches with real campaign data rather than promising a particular result.