I'm Odesanmi Emmanuel. I design Shopify stores, create AI UGC videos and plan ecommerce marketing for brands that want their products to look as good online as they do in real life.
My work sits where design, content and follow-up meet. A well-built store gives shoppers confidence. Good product content gives them a reason to stop scrolling. Thoughtful email and lifecycle marketing brings them back. I help with all three, so each part supports the others.
I keep things practical. Before I design anything, I want to understand your products, your customers and what you need right now. Then I build the simplest thing that moves you forward.
Clear communication
You'll always know what I'm working on, what I need from you and what comes next. No jargon, no disappearing.
Thoughtful design
Every layout, section and frame has a job: helping shoppers understand your product and feel good about buying it.
Practical strategy
Recommendations grounded in your products, your audience and your budget, not trends for their own sake.
Vertical, AI-generated videos for Reels, TikTok, ads and product pages, made from existing product photos and information. They're creative samples: they don't show real customers and make no claims about product results or ad performance.
Want to see your product?
Send a product link or photos and I'll create a free sample video. No obligation to buy.
All videos are AI-generated creative samples. Product and brand names shown are part of the sample creative and don't indicate client endorsement or results.
Screen recordings of Shopify admin dashboards from stores connected to my work: sales, orders, analytics and date-range views, shown as they were recorded.
Figures are as displayed in each Shopify admin. They haven't been independently verified, and they don't show the result of a specific campaign.
These recordings aren't connected to the client stores shown elsewhere on this site. Privacy blocks in the original recordings are kept as they are.
Screen recording
Shopify Sales Overview & Date-Range Walkthrough
Shopify admin home dashboard. The recording switches between date ranges, including the last 365 days, showing sessions, total sales, orders and conversion rate against the previous period.
Screen recording
GleamRoot: Shopify Dashboard Walkthrough
The GleamRoot Shopify admin: the home dashboard for the last 30 days, then the Analytics page with gross sales, returning customer rate, orders fulfilled, total sales over time and the sales breakdown, in US dollars.
Phone recording of a screen
Shopify Sales & Orders Overview
A Shopify home dashboard showing sessions, total sales, orders and conversion rate over roughly a year, compared with the year before, plus the orders-to-fulfil count.
Before any new recording is added, private customer details such as names, emails, addresses and order numbers should be hidden or blurred.
The live Tropic homepage next to a homepage I've proposed for the same store, using its own logo, products and prices. Drag the handle, or use your arrow keys, to compare.
1
Clearer navigation
Five plain categories, with search, account and bag always in view.
2
Product presentation
Real products and prices appear above the fold, next to a focused skincare message.
3
Clear next step
Two direct actions: shop skincare, or take the store's existing AI Quiz.
www.tropic.com/
Current websiteProposed redesign concept
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Left: the live Tropic homepage as captured in October 2026. Right: a homepage concept I designed for the same store using Tropic's logo, product photos and listed prices. It is a proposal for illustration, not a launched redesign, and no results are implied.
Proposed email and popup designs using Tropic product imagery. These are portfolio concepts, not a live campaign or connected mailing list.
Find your starting point
What does your brand need next?
Start with the area that matters most. Store, content and marketing can work together as your brand develops.
Shopify Design & Redesign
New Shopify stores and redesigns of existing ones, built around your products and the way your customers shop, from the homepage to the add-to-cart button.
Good for: New brands launching on Shopify, or existing stores that feel cluttered or dated.
AI UGC VideosCinematic Product Showcase
