Shopify design, AI UGC videos and ecommerce marketing for growing brands. Let's talk!
Work
Client stores I've worked on, alongside design concepts and samples that show how I think about ecommerce. Everything illustrative is clearly labelled.
Creative direction
Cinematic Product Showcase
Showing all work
Client work
Ecommerce brands I've supported across store design and redesign, SEO, email marketing and ads.
A selection of client storefronts across jewellery, fashion, beauty, lifestyle and pet products.
Wonder Print Shop Apparel & lifestyle
Design and marketing support for a store bringing together printed apparel, home decor and personalised products.
Belvish Fragrance & beauty
Store design, SEO, email and advertising support for a fragrance retailer with a broad perfume collection.
Melanie Casey Fine jewellery
Ecommerce design and marketing support for a fine-jewellery brand, alongside its detail-led product presentation.
Boden Fashion & clothing
Store design and marketing support for a clothing retailer with fashion collections across multiple shopping categories.
Tropic Skincare & beauty
Design, SEO, email marketing and advertising support for a beauty brand with skincare-led collections and routines.
LoveMyCat Pets & accessories
Ecommerce design and marketing support for a cat-focused store, with products organised around pets and their owners.
Design concepts
Fictional brands designed to show how I approach layout, product presentation and mobile shopping. These are not client stores.
Showing 5 projects
Redesign spotlight
The live Tropic homepage next to a homepage I've proposed for the same store, using its own logo, products and prices. Drag the handle, or use your arrow keys, to compare.
Five plain categories, with search, account and bag always in view.
Real products and prices appear above the fold, next to a focused skincare message.
Two direct actions: shop skincare, or take the store's existing AI Quiz.
AI-generated creative samples
Vertical, AI-generated videos for Reels, TikTok, ads and product pages, made from existing product photos and information. They're creative samples: they don't show real customers and make no claims about product results or ad performance.
Want to see your product?
Send a product link or photos and I'll create a free sample video. No obligation to buy.
Request a Free SampleShowing 8 videos
All videos are AI-generated creative samples. Product and brand names shown are part of the sample creative and don't indicate client endorsement or results.
Sales recordings
Screen recordings of Shopify admin dashboards from stores connected to my work: sales, orders, analytics and date-range views, shown as they were recorded.
Figures are as displayed in each Shopify admin. They haven't been independently verified, and they don't show the result of a specific campaign.
These recordings aren't connected to the client stores shown elsewhere on this site. Privacy blocks in the original recordings are kept as they are.
Screen recording
Shopify admin home dashboard. The recording switches between date ranges, including the last 365 days, showing sessions, total sales, orders and conversion rate against the previous period.
Screen recording
The GleamRoot Shopify admin: the home dashboard for the last 30 days, then the Analytics page with gross sales, returning customer rate, orders fulfilled, total sales over time and the sales breakdown, in US dollars.
Screen recording
The Rhino au lithium Shopify admin, in French: the home dashboard across 7-day and 30-day ranges, then the marketing page's table of top marketing channels.
Screen recording
A short dashboard walkthrough of a Shopify Analytics page in Canadian dollars: total sales over time, the sales breakdown, average order value and sales by product. The sales-channel chart lists Draft Orders, so this isn't evidence of paid purchases or ad results.
Phone recording of a screen
A Shopify home dashboard showing sessions, total sales, orders and conversion rate over roughly a year, compared with the year before, plus the orders-to-fulfil count.
Withheld for privacy
Phone recording of a screen
Withheld until a version with customer details hidden is supplied.
Phone recording of a screen
A Shopify Analytics page in US dollars: total sales over time, the sales breakdown (gross sales, discounts, returns, net sales, shipping and taxes) and average order value.
Before any new recording is added, private customer details such as names, emails, addresses and order numbers should be hidden or blurred.
Email & follow-up
Welcome emails, sign-up popups and lifecycle flows designed to feel helpful, on-brand and well-timed.
A short series that introduces your brand, explains what makes your products different and gently guides a first purchase.
Helpful reminders for shoppers who started checking out, answering doubts rather than just repeating “you forgot something”.
Planned campaigns for launches, holidays and sales, designed to match your brand and fit naturally into your calendar.
Tropic
Discover skincare, product guides and thoughtful updates from Tropic.
Design preview only. No email is collected or sent to Tropic.
Tropic
Welcome to Tropic. Explore skincare essentials and find the products that fit your daily routine. Start with a closer look at the collection.
Explore skincare
Youth Potion Advanced Enriched Retinal Complex
Skin Dream Advanced Firming Night Cream
Sun Day Dewy Facial SPF
Let's talk about what a store, video set or email flow could look like for your brand.
Discuss Your ProjectA connected ecommerce experience
Discover
Your brand & audience
Design
Your store & content
Connect
Your email & campaigns