A scope you can understand
Deliverables, timing and cost are agreed before work begins. Extra requests are discussed before changing the scope.
Services
Better stores, stronger content and thoughtful follow-up.
Three connected services for ecommerce brands. Start with one, or combine them. I'll help you decide what will make the biggest difference first.
Melanie Casey
Find your starting point
What does your brand need next?
Start with the area that matters most. Store, content and marketing can work together as your brand develops.
Search Engine Optimisation
Practical, on-page SEO for Shopify stores, so search engines and shoppers can clearly understand your products and collections.
Good for: Stores that want their pages to be easier to find and understand in search.
Discuss SEO for my storegentle skincare for everyday routines
lumenskin.example / collections / daily-care
Everyday skincare, thoughtfully chosen | Lumen Skin
Explore a simple daily routine. Find product details, ingredients and care advice to choose what suits you.
Page titlesProduct detailsInternal links
Fictional brand example. Search appearance varies.
Page titles and meta descriptions written for products and collections.
Clear site structure with sensible collections and internal links.
Image alt text and product copy that describe what you sell.
Technical checks for broken links, indexing and page speed basics.
Search rankings depend on many factors, so I don't promise positions or traffic numbers.
A thoughtful way to work together.
One person across the journey
Store, content, email and ads planned together, so each part supports the others.
Clear communication
You'll know what I'm working on, what I need from you and what comes next.
Priced per scope
A clear proposal with the price agreed before any work begins.
Honest about AI
AI UGC videos are always presented as AI-generated, never as real customer reviews.
Practical recommendations
Advice grounded in your products, audience and budget, not trends for their own sake.
Handover included
Notes on how everything works, so your team can keep things running.
Working together
Good work starts with a clear agreement.
Space for your feedback
Review points are part of the plan, so your brand direction and product details guide the work.
A useful handover
The final files and setup notes are matched to the work we agreed, so you can keep using what has been created.
How we will work
A clear path from brief to launch.
You know what is being made, what needs your review and what happens next.
- 01
Discover
Understand your store
We review your products, audience and current experience, then identify the most useful starting point.
- Store review
- Goals
- Priorities
- 02
Define
Agree the plan
You receive a clear scope covering deliverables, timing, cost and what I need from you before work starts.
- Scope
- Assets
- Proposal
- 03
Create
Review the direction
I share the design or creative direction so your feedback can shape the work before the final refinements.
- Design
- Review
- Refine
- 04
Deliver
Check and hand over
We review the agreed deliverables, check key interactions and hand over the finished work with useful notes.
- Checks
- Handover
- Next steps
Your brand. Your assets. A clear handover.
The agreed scope includes the files, setup notes or walkthrough needed to manage the work after delivery.
Ways to work together
Choose a starting point.
Pricing is agreed per project, based on scope. Request a quote and I'll send a clear proposal.
Store Design
A new Shopify store or a redesign of your existing one.
Typical deliverables
- Homepage, collection and product page design
- Mobile-first navigation and layouts
- Theme setup and customisation
- Handover notes for managing your store
Priced per scope
Request a QuoteUGC Video Package
A set of AI-generated UGC-style videos for ads, social and product pages.
Typical deliverables
- Vertical 9:16 videos made from your product photos
- Hooks, scripts and captions
- Variations for creative testing
- Files ready for Meta and TikTok
Priced per scope
Request a QuoteEcommerce Support
Ongoing help with email, campaigns and store improvements.
Typical deliverables
- Welcome and abandoned checkout flows
- Campaign planning and email design
- Popup and sign-up design
- Store updates as your range grows
Priced per scope
Request a Quote
FAQ
Questions, answered.
Ready when you are.
Tell me what you're working on and I'll suggest the simplest way I can help.
Discuss Your ProjectA connected ecommerce experience
Discover
Your brand & audience
Design
Your store & content
Connect
Your email & campaigns